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MARKETING SPECIALIST

Work Location: Orange County, City of Industry or San Diego office
Department: Headquarter Marketing
Job Type: Full-time

Overview:

We are looking for a skilled regional marketing specialist to extend our global marketing team. We need an enthusiastic person that is passionate about marketing, wants to grow in this field and is ready to take on new challenges. The regional marketing specialist will be in charge of various marketing activities that relate to the North America region and collaborate closely with the global marketing team to achieve the company goals.

Task and Responsibilities:

  1. Develop strong relationships and communication channels to work cross-functionally with internal business teams in support of key strategic priorities, including New Product Launch, Sales channels, and industry partners.
  2. Plan, execute and measure performance of integrated & multi-channel marketing plan that supports revenue goals for the region across products and services
  3. Organize promotional activities such as events, webinars, campaigns, social media, and supervise all associated logistics
  4. Create sales and promotional material from relevant value propositions to sales pitches, brochures, or any relevant prospective material
  5. Support strategic business opportunities with creative and out of the box material to deliver a next level story telling experience to prospects and clients
  6. Manage the regional marketing budget
  7. Team up with the inside sales team to think, implement and roll down lead generation programs
  8. Explore, examine, and introduce new techniques, programs, formats, and channels that can improve campaign performance and/or ROI.
  9. Up to 25% travel during the year is expected as well.

Qualifications and skills

  1. 3 to 4 years of relevant Marketing or business development experience, ideally in a tech B-to-B and B-to-C environment
  2. Comfortable working closely with sales teams, clients and prospects
  3. Creative and visual, with proficiency with MS suite, specifically ppt. Ideally proficient with adobe creative suite
  4. Previous experience working with the North American market
  5. Good problem-solving abilities and attention to details
  6. Great communication skills
  7. Advanced oral and written communication skills in English
  8. Able to adjust quickly to new tasks
  9. Copywriting skills are an advantage

Join us!

GRAPHIC DESIGNER

Work Location: Tijuana office
Department: Headquarter Marketing
Job Type: Full-time

Overview:

We are looking for a graphic designer with 3-5 years’ experience in advertising, marketing, or marketing communications. You will engage with an experienced cross-disciplinary team to conceive and support design work for innovative gaming and technology products. Design work will include corporate branding, collateral for company initiatives, digital campaigns, print advertising, web site content, social media postings, trade show exhibits, Go-to-Market campaigns, and other promotional and presentation materials.

Task and Responsibilities:

  1. Collaborate with Senior graphic artists and/or Copywriters to execute layout design, make content and design revisions and recommendations, and concept campaign/project ideas for various clients
  2. Design in a variety of styles and remain current on industry trends and technology
  3. Create and execute ideas for digital and print marketing materials, including websites, presentations, brochures, logo identity, conference and event themes/booths, and social media campaign assets
  4. Understand and apply global brand goals, positioning, and market conditions to the work
  5. Present work to creative leads and internal teams and able to explain design direction and choices
  6. Incorporate ideas and make revisions in response to the feedback from your supervisors
  7. Work collaboratively with creative leads, account team and project management to deliver work at a high level
  8. Be responsible for monitoring and follow-through of work on all assigned projects within established timelines

Qualifications and skills

  1. 3-5 years of work experience in advertising, marketing, and creative department
  2. The ability to take design and creative direction from creative leads and execute design skillfully across multiple channels, including print, and digital (websites, online banners, social media, etc.)
  3. Strong conceptual skills as demonstrated by your portfolio of work
  4. Familiarity with design software and technologies (such as InDesign, Illustrator, Photoshop, Word, Excel, PowerPoint, HTML/CSS a plus)
  5. Excellent communication skills
  6. Ability to work methodically and meet deadlines
  7. Experience designing in campaigns that follow brand guidelines and provide graphic support and clean-up work for new business presentations
  8. An understanding of global marketing guidelines and creative collaboration processes
  9. Ability to manage several projects at once
  10. Desire to work in a fast-paced, growing company
  11. For All Qualified Candidates Please Send Your Resume with Job Title to: careers@yeyian.us

Join us!

CONTENT MANAGER

Work Location: San Diego or Tijuana office
Department: Headquarter Marketing
Job Type: Full-time

Overview:

Our team is looking for a Content Manager that is creative, smart and has the ability to work with a truly global team. As a Content Manager, you will have the ability to work with a diverse team and your input will be valued. You will be responsible for overseeing all marketing content initiatives to ensure client engagement, brand consistency, and a positive experience internally and externally. You will work closely with Product Managers to play a vital role in linking diverse people globally while contributing to the growth of the company.

Task and Responsibilities:

  1. Support the sales and marketing teams through the delivery of relevant and timely marketing content and key deliverables through a variety of communication channels.
  2. Develop and manage a global editorial content calendar to coordinate communication and channels to ensure audiences remain informed.
  3. Promote and encourage creative ways to communicate brand’s vision, strategy, and purpose through storytelling and across a variety of channels.
  4. Create and publish engaging content, with optimization in accordance to SEO.
  5. Manage content distribution to online channels and social media platforms to increase web traffic.
  6. Ensure compliance with copy write and data protection laws.
  7. Review articles and all other writing submissions to ensure accuracy and quality control.
  8. Target user persona through UX/UI-related content and promotion.
  9. Maintain effective communication with a team of graphic designers.
  10. Compile necessary research and inputs and write technical documents to support the end use of products.
  11. Coordinate all marketing projects for the creative development, production release, and market launch of all new products’ customer facing products and technical documentation.
  12. Work closely and collaboratively with PM and Sales to ensure a single voice approach to both the customer facing copy and the technical specifications.
  13. Maintain, in a detailed and organized manner, the electronic libraries of all materials used in the development of products and instructional materials from development phases through release to production.
  14. Ensure efficient release and quality hand-off of outputs (documents and materials) for sustained design control and production.
  15. Ensures design, review, production, and maintenance methods and processes are consistent and follow/support the procedures and guidelines.
  16. Support project management execution for communications activities including webinars, events, social media, virtual selling tools, and special campaigns.

Qualifications and skills

  1. Bachelor’s Degree in Business, Communications, Fine Arts, Journalism, Marketing or related field preferred; 3 years related internship or professional business experience
  2. Experience in technology environments is required.
  3. Knowledge of gaming community or gamer themselves.
  4. B2C and B2B marketing and/or agency experience a plus.
  5. Strong task management capabilities including planning, managing, and scheduling.
  6. Excellent organization skills and ability to manage multiple and changing priorities.
  7. Strong written and verbal communication.

Join us!

COMMUNITY MANAGER – SOCIAL MEDIA

Work Location:San Diego or Tijuana office
Department: Headquarter Marketing
Job Type: Full-time

Overview:

We are looking for someone with a drive for social media and influencer management. An entrepreneurial Community Manager who can bring skills and passion to a dynamic and evolving industry and identify brand partners across social channels. To be successful, you effectively combine creativity, technology, and data to drive our social media efforts forward. Community Manager will develop and refine strategies, brainstorm, and execute unique ideas, and present results on performance.

Task and Responsibilities:

  1. 2 years proven work experience in gaming or technology industry
  2. Excellent knowledge of social media algorithms and best practices across YouTube, Instagram, Facebook, Twitter, LinkedIn, Pinterest, Vero, Tik-Tok, key international channels and potential new channels.
  3. Excellent knowledge of paid strategies, tactics, and technologies including paid social prospecting and retargeting.
  4. Excellent knowledge of Google Ads, organic SEO, Video SEO, and paid SEO.
  5. Drive innovation in our approach, voice and tone, content and usage of social platforms.
  6. Expertise in identifying and understanding social trends and how to use them.
  7. Proven record of creating impactful creative ideas.
  8. Data driven, ability to analyze and understand data and gather insights for new ideas. Familiarity with Google Analytics, Facebook Analytics, Later or other web analytics tools preferred.
  9. Manage gift and paid influencer campaigns, via direct partnership or through third-party platforms, including managing contract negotiations, strategy briefing, and content creation approvals
  10. Build relationships with influencer and celebrity talent agencies/PR teams to grow brand reach and identify opportunities for partnership.
  11. Develop larger-scale plans for influencer outreach and ambassador programs.
  12. Ability and enthusiasm for working in a fast-paced environment where the process is fluid and creative solutions are the norm.
  13. Outstanding verbal and written communication skills.
  14. Demonstrated ability to write creative content for newsletters and social media.
  15. Develop and execute email blast campaigns.
  16. Proven track record of growing brand new accounts, fostering genuine communities, and collaborating with ads, design, copywriter, email etc.
  17. Ability to efficiently organize, prioritize and track numerous tasks and deliverables often involving multiple contributors, and clients.
  18. Build and execute a digital marketing strategy for multiple accounts through competitive research, benchmarking and best practices using a conversion focused approach.
  19. Oversee the day-to-day management of social media campaigns. Includes creation of campaigns, creative assets, stories, scheduling
  20. Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency.

Qualifications and skills

  1. Proven work experience as a community manager, having grown accounts from nothing
  2. Motivated, organized, self-sufficient, and takes initiative
  3. Witty humor - looking for a caption king or queen
  4. Knowledge of gaming community or be gamer themselves
  5. Excellent copywriting skills
  6. Excellent graphic design skills
  7. Knowledge of online marketing channels
  8. Excellent communication skills
  9. Analytical and multitasking skills
  10. Production experience is a bonus

Join us!

INTERNSHIP POSITIONS

Work Location:San Diego or Tijuana office
Department: Headquarter Marketing
Job Type: Internship

Overview:

This person may be requested to design or revise graphics for the following materials:

  1. Company website
  2. Technical or promotional flyers or brochures
  3. Print advertisements
  4. Digital advertisements
  5. Social media posts
  6. Images used in videos
  7. Email blast
  8. Presentations
  9. Amazon infographics
  10. Assist in basic video creation or editing

GRAPHIC DESIGN

  1. Help establish or implement creative direction of visual identity
  2. Layout graphic artwork adaptable to various formats
  3. Illustrate icons, infographics, logos, and other graphics
  4. Develop ads and banners to power user engagement across digital channels (email, social media, paid media, etc)
  5. Layout print materials, such as datasheets, whitepapers, and literature handouts
  6. Maintain consistent file organization, naming and archiving structures
  7. Maintain file consistency and quality for print and digital media
  8. Stock Image research and inventory
  9. Generate Amazon infographics in Spanish and English
  10. Review designs for production before sending for review and printing or publishing them
  11. Collaborate with a global marketing team to distribute content via multiple channel

PHOTOGRAPHY EDITING

  1. Help with photo editing, clipping paths and color adjustment according to the needs of the department.
  2. Export images for the different format
  3. Image library coordination
  4. Create digital display ads for a variety of audiences and networks

DIGITAL EDITING

  1. Support the team with the supervision of the correct use of materials
  2. Support by developing artwork according to established templates for web and digital media
  3. Reproduction of arts into different sizes for web banners.
  4. Support the supervision of product assets and design on the website

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